IM: Coming up with a logo.

So we're thinking about spreading the word for our website, we've got this nifty idea that we put a few post card type
adverts in musical locations saying "Does Bristol deserve its Musical title?" Then have a free music
download cod
e on them which they can access via our site. Should get the right kind of people interested as they are in Musical venues, and free download of music, who can resist? :D

Anyway, for this, and some business cards and a poster hopefully we need a running theme, mainly, a logo!

In a production meeting yesterday we discussed a few ideas but the predominant one was a clean and clear minimalist representation of the tree at the bottom of where I live which has a kind of banded material jumper on it which can be seen on the left.

Clear cut and minimalist is the easiest for a large group to understand, the tree is always lovely aesthetically and often used to represent other things. Trees are innate to humanity I like to think so, no one could argue against a tree being used! Also it branches out and spreads just like a city does AND more importantly like music. Music because it splinters into smaller and smaller divisions and peculiarities, even though really they are all joined to the same term of music.

The choice of colours, black and white is obvious to keep it bold, and the colours then on the black and white to make it stand out and keep it interesting, not to mention Bristol is certainly a colourful city.

Anyway enough of my blabbing here's what I did (using artweaver, a very good free

photoshop type tool):

Took a sillouhette (sp?) type thing of a tree and outlined it, made it black, added a white circle behind it and put some coloured bands on it to represent the one seen on the left (I put different colours though, so that the theme we stick to on the website is a bit wider than pink, red and purple)

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You can see my first attempt VVVV down there.

I uploaded this to our integrated media facebook page and asked for opinions! Isabelle said the colours were a bit too bright maybe turn the saturation down a bit, so, yes sir, I did that.

Attempt number two:
I dont know if you can see really but the colours are a little more

subtle and a little less offensive to the eye. I didn't turn the

saturation down as such but I fiddled around the with "curves"

option.

Reuploaded to facebook, James suggested making the tree look more elegant and making the branches more thin at the end, alright James, I'll do that.

Attempt Number 3:

There you are, finished logo hopefully though Lara still has to give her opinion :O

I trimmed it down too and added a bit of Gaussian blur so that it wouldn't look all pixelated...

Now to think about business cards and posters and all that jazz.